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Message From The CEO

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Junji Oshita President

To all shareholders and investors

I would like to begin by extending my sincerest gratitude to all shareholders and investors for their ongoing support and patronage.

AXEL MARK INC. was listed on TSE Mothers in March 2008. Our listing came three months after the release of iPhone3G in Japan, which provided the momentum for the spread in popularity of smartphones. For us as a company whose business operations have targeted mobile Internet markets, this heralded major changes in the market.
Concurrent with the rapid spread of smartphones, we also witnessed dramatic transformations in the market for Internet content. This resulted in the sudden rise of Free To Play style social games, currently one of our core lines of business.

In order to meet the major challenges which lie ahead, in 2011 we underwent a merger with the then FROUTE Corporation. We believe that our greatest strength lies in this ability to anticipate and adapt to changes in the market, such as by adding our Game Business and Advertising Business to our business segments, as well as selling off our mainstay Content Business.

In addition, since fiscal year 2011, when we proclaimed our Company Mission of “Connecting the world with ‘JOY,’” we have been working tirelessly to create “connections,” one of the basic values of the Internet, through the powers of “entertainment.” Our current service lineup includes three business sectors: our “Game Business,” “Advertising Business,” and “and Experience Business,” which we added from the period ending September 2018. We provide entertaining platforms which connect users, create connections between the content and information desired by users, and facilitate connections between users and new experiences. It is from these distinctive approaches that we endeavor to achieve our Company Mission.

We believe that the past decade and the coming decade will be discussed by future generations as a period of unparalleled change in our world, and it is said that blockchain technologies will have an impact on our society to the same extent as the dissemination of TCP/IP technologies, which provide a key role in supporting the Internet. Blockchains will transform the nature of online content from a centralized structure to a structure of distributed control. When the time comes, we predict that the nature of our business operations, too, will change dramatically, but drawing on our inherent strength in responding to such changes, we will lead the way in bringing through these changes by creating new forms of entertainment.

We are pushing forward with our business operations in order to meet the expectations of all stakeholders, and I look forward to your continued support and encouragement in the future.

Junji Oshita
President and CEO
AXEL MARK INC.

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